The mineral makeup craze doesn't look like it's gonna let up anytime soon. It used to be the type of makeup you'd only hear about on late-night infomercials, but over the past two years or so mineral makeup has gone mainstream. Even drugstore brands like Maybelline have added a mineral collection (btw, Maybelline's mineral face powders are really good).
Just when you thought the mineral stuff was always gonna be in loose powder form, a makeup company steps in to prove you wrong. For example, Kiehl's new Mineral Mascara (I'm not exactly sure how they did it, but it sounds intriguing). It will officially be available in April, retailing for about $20. So, make sure you look out for it especially if you're a mascara junkie like me.